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MAS WILD LABS

Module 3: Branding - Business Card

Mas Wild Labs Business Card Front Mas Wild Labs Business Card Back

Professional Summary

Technical Operations Leader with 15 years of IT systems experience specializing in Operational Support Design. Proven track record of architecting end-to-end technical workflows and escalation paths for national product rollouts. Expert at translating complex system requirements into scalable training curricula and standard operating procedures (SOPs) that bridge the gap between development and Tier 1 support.

Core Competencies

  • Operational Architecture: SME Partnership, Support Tier Structuring, Pilot Program Leadership, Process Mapping.
  • Logic Validation: Tier 2 Troubleshooting, RMM Dashboards, ConnectWise, Digital Signage, Network Security.
  • High-Tier Documentation: Knowledge Base (KB) Creation, Technical Writing, Training Validation, SOP Development.
  • System Integrity: Team Mentorship, Active Listening, Problem-Solving, Infrastructure Stability.

Professional Experience

Spectrio | Remote

Lead Ops Architect - National Product Launch | June 2022 - Present

  • Operational Architecture & Pilot Leadership: Hand-selected as one of two lead technicians to spearhead the high-stakes Kia dealership Kiosk pilot, establishing the technical foundation for a national rollout.
  • Logic Validation & Workflow Engineering: Collaboratively engineered the primary operational frameworks and technical SOPs for company-wide implementation.
  • Service Model Design: Partnered with Learning & Development (L&D) to design a tiered service model, defining critical escalation paths to optimize ticket routing and efficiency.
  • High-Tier Documentation & Knowledge Management: Authored and audited the foundational technical guides and internal Knowledge Base (KB) articles that serve as the organization’s primary training curriculum.
  • System Integrity & Readiness: Facilitated advanced troubleshooting and software training for team members to ensure department-wide readiness for new hardware deployments.
  • Performance Management: Managed system performance and stability for enterprise-level digital signage portfolios.

Metro Networks LLC | Fresno, CA

IT Help Desk / MSP Specialist | June 2021 - Nov 2021

  • High-Volume System Management: Acted as the first point of contact in a fast-paced MSP environment, providing rapid diagnosis for diverse technical issues via phone and email.
  • System Remediation: Executed NOC-driven remediations via RMM dashboards and managed complex ticket lifecycles within ConnectWise to maintain system stability.
  • Network Integrity & Troubleshooting: Diagnosed and resolved intricate hardware and network connectivity issues for PCs and interconnected systems.

Education & Professional Development

Kansas State University Salina | Online

Professional Coursework: Technical Writing | In Progress

  • Applying advanced documentation principles to the creation of Standard Operating Procedures (SOPs) and Knowledge Base (KB) architecture.

Fresno City College | Fresno, CA

Certificate of Achievement, Cybersecurity | 2021 - 2022

Heald College | Fresno, CA

Associate of Applied Science, Network Security and Administration

  • Honors Graduate; Student Mentor for the Information Technology Program.

The Rationale Behind Mas Wild Labs

This rationale details the technical and style decisions I made to align my professional identity with the standards of the technology and technical writing industries. My goal was to transition my brand into an Ops Architect persona role focused on the design and validation of operational systems. The following sections explain how the Mas Wild Labs identity bridges the gap between technical complexity and user-facing documentation.

  • The Business Name: The business name “Mas Wild Labs” is an intentional choice rooted in my identity within the roller derby community, where I have served as a Non-Skating Official (NSO) for 13 seasons. By carrying my nickname into my business name, I am leveraging my experience in officiating roller derby—a role that requires extreme precision, rule enforcement, and logic.
  • Brand Persona & Alignment: Integrating this personal history shows high accountability and a unique, “tech-noir” perspective on problem-solving that sets my brand apart from generic corporate identities. The black/green terminal palette and circuit-pen hybrid logo were chosen to evoke the “tech-noir” precision of roller-derby rule enforcement and enterprise monitoring dashboards.
  • Title Selection: I chose the title Ops Architect to reflect a career shift toward high-level workflow design. My role in piloting Kia’s national kiosk program served as the catalyst for this identity shift. By engineering the primary technical frameworks and SOPs for the rollout, I redefined my professional scope from standard support to structural systems engineering.